Comments on: Little Grey Lies: Photoshopping Listing Photos

By: Christian

Christian — Sat, 02 Jun 2007 15:50:02 +0000

First off let me please say that this was a very good topic that I think needed to be addressed, but I had no idea it had grown into such an issue. Anyways, I myself work for an “In-House Marketing Department” for a local brokerage that is an affiliate for a prominent national real estate company. I know personally I have always felt that my job is no different than any other marketing person out there, so compared to the vast array of un-ethical marketing that is out there, making a sky blue or removing a car from a driveway, I believe doesn’t even compare. I will say though that there comes a point where the person editing the photo should ask, “Does this change make the HOME different?” What I mean is, just because I change the sky to look blue instead of cloudy doesn’t mean that it hasn’t ever actually looked blue like I made it, to me it’s just marketing, but when you actually alter what the home has to offer or doesn’t have to offer, I think is crossing the line. I agree even as a marketing person, “Don’t sell me something that isn’t what you told me it was.” Like the powerlines, I don’t think I would take them out unless I noted it in fine print at the very least, and that would be a in a scenario where it was necessary to remove them. But then if they are really that much in the way, then maybe they shouldn’t be removed because of how much they are a part of the home’s features. It’s tough to really go just one way or the other on this subject. Thank you.

By: Anna

Anna — Wed, 11 Apr 2007 23:46:25 +0000

Socketsite wrote about this same thing last October. Funny enough, under the headline "Where Do You Draw The Line(s)?"

http://www.socketsite.com/archives/2006/10/where_do_you_draw_the_line.html

By: Anna

Anna — Wed, 11 Apr 2007 23:45:20 +0000

Socketsite wrote about this same thing last October. Funny enough, under the headline “Where Do You Draw The Line(s)?”

http://www.socketsite.com/archives/2006/10/where_do_you_draw_the_line.html

By: Miracle Bennett

Miracle Bennett — Tue, 20 Mar 2007 20:11:22 +0000

As a Realtor and a professional photo retoucher/photographer, I would NEVER alter a photograph in such a way that it could be perceived as misrepresentation. I am very careful about such things.

In the past I have adjusted the color, contrast, brightness etc. (say if I took the image on a cloudy day). I have removed trash cans from front yards, laundry and toys from bedroom floors, even a risque calender or two from office walls...but never ever have I given the impression that the house was in better repair, the yard was more manicured or the neighborhood was more desireable.

We have to be very careful about doing anything that could come back and get us later.

By: Leigh Brown

Leigh Brown — Wed, 14 Mar 2007 01:31:32 +0000

Seems to me it depends on which side of the fence you're on! If you're representing the seller, your job is to get as good pictures as possible (I agree that photoshopping things out isn't right, you should just aim for the best real photos possible) so the house gets showings and sells. And for buyers, you want it as 'real' as possible so as not to misrepresent.

In regard to the internet buyer who hasn't seen a home, NC has added a clause to contracts expressly stating that the buyer declares they have physically seen the home they're purchasing. Put the onus of discovery on the buyer as well as the seller.

Interesting post to think about!

By: Michael Daly

Michael Daly — Tue, 13 Mar 2007 01:45:04 +0000

I find myself annoyed (and embarrassed) by the photos of homes on "the Highway" being photographed to show everything BUT or, as you point out, photos where material changes are made to present the home as different from what it actually IS. It does nothing but contribute to the skepticism clients and customers have towards agents.

While a seller may relish making ther house look better, after they sell it and are on the other side of the equation, they can't help but be cyncial. It's like having an affair with a married person and then realizing that you just fell in love with a "cheater".

I think that ANY picture changed or "touched up" should bear a statement: "this photograph has been enhanced". md

By: Photo Guy

Photo Guy — Mon, 12 Mar 2007 17:15:25 +0000

As a professional photographer when I was selling my home in Arizona one of the things my family loved was the view off the back deck and Arizona Sunsets. As it turned out when we needed shots of the house there was a dearth of sunsets so I added one. It was the highlight of the photo slide show and I am sure that it was a big help in selling the home.

So the question is when selling and photographing the home do we also not add (or subtract) from nature or weather? Do adding some clouds or a better sky also amount to an express warranty?

By: skep-tic

skep-tic — Sat, 10 Mar 2007 17:03:30 +0000

it might seem bizarre, but in some cases, a photo can ammount to an express warranty of the quality of the property offerred.

sort of like when you shop in a catalog-- you expect that the sweater will look like the one in the picture

By: Norm Fisher

Norm Fisher — Sat, 10 Mar 2007 02:04:36 +0000

I think you’re quite right. Any edit that alters the image of the property itself is deceptive. I have no problem cloning out items that may have been left on the floor during a shoot, adjusting lighting, correct perspective, etc. Frame and shoot from the best angles and a lot of the negatives can be avoided.