Posted by Jonathan J. Miller -Sunday, January 29, 2012, 10:12 PM
One of the nice things about Wikipedia is the tremendous freedom and a lot of entries. One of the annoying things about Wikipedia is the tremendous freedom and a lot of entries.
I assume this wiki entry was the result of an energetic social media consultant hired by the company that produces the report to help get the word out. I could even take it as a dig toward our work by suggesting that a quarterly report is something less than a monthly (hint: the devil is very much in the details). I also assume all concerned over there are nice people and are good at what they do.
That’s not the point I am making.
What caught my eye was the error in the second sentence:
It is currently the only report that compares fluctuations in Manhattan rents on a monthly basis.
Of course another firm, a competitor in the quarterly rental market report arena has been producing monthly rental reports almost as long and still does – but also produced other reports at least 5 years earlier – so the claim is inaccurate, but yet it’s out there as a talking point.
Why should I care that the wiki entry is inaccurate when Wikipedia is full of this stuff – politicians are notorious for puffing up entries while wrecking opponents entries? Admittedly I don’t have an axe to grind here other than that I do find it a annoying when free public resources get gummed up with excessive marketing promo material.
[Idea!!] I’ll make a wiki entry called Manhattan Rental Market Report [Quarterly]. And since I’ve been producing market reports for PDE since 1994 and because I found market reports that go back to 1927 (I swear I didn’t author them), I could provide some fodder for a wiki entry with some super hot SEO content.
Oh wait, I don’t care about that stuff. Nevermind.