Golf Balls As Toilet Marketing Tools

Posted by Jonathan J. Miller -Sunday, February 12, 2012, 10:44 PM
2 Comments

My wife and I were in Home Depot today buying fixtures for a bathroom renovation and I was struck by the crazy marketing approach by American Standard for one of their toilets.

Hook, Slice or Flush?

UPDATE

American Standard commented on the post and graciously shared a video demonstration they put together to showcase the ability of their toilets to flush a bunch of gold balls (not sure if a sentence like this has ever been put together) and a lot of cool other stuff. Great stuff – love their marketing moxie!

2 Responses to “Golf Balls As Toilet Marketing Tools”

1. Debbie from American Standard says:

   February 14, 2012 at 5:15 PM

   Hi Jonathan, We at American Standard are happy to hear you noticed our Golf Ball message on our merchandising in The Home Depot. Here is a link to a toilet flushing demonstation http://www.americanstandard-us.com/video/default.aspx?bclid=590068264001&bctid=1452773060001

   We find that our customers are able to visualize our great performing flush of our toilets through watching various items be flushed. Our signature flushing item are Golf Balls. We hope you enjoy the video.
   • Jonathan J. Miller says:

     February 14, 2012 at 5:53 PM

     Loved the video! Thanks so much for sharing. I added it to the post.